ASOS Further Step On Artificial Intelligence In 2019

Artificial Intelligence (AI) plays a vital role for online retailers, and according to Andy Berks, digital product director at Asos, technology is the essential tool for the brand to give decent customer services, therefore, catering to increasingly digitally driven consumers (McDonald, 2018).

With new invention such as virtual mirror now, many retailers start using technology to add value of the online brand, which could be the next good feasible feature for Asos in the near future.

For keeping the key strategy related to the advanced of Artificial Intelligence, Asos recently launches shopping service on Google Assistant and FIT assistant to improve the User Experience (UX) that is one of the major considerations to keep the online business running smoothly. Through Google Assistant, the customer could directly access and shop at asos.com by voice command, it is exactly seems like living the future. The FIT Assistant feature will guide the customer even better by automatically find and match the right fit and feel more personalised.

This feature could also potentially minimise the return product and help the customer to shop accurately and more efficient as well, which lead to better customer loyalty because the customer comfort to online shopping is essentially about usability and ease by creating the leading-edge features.

ASOS SUPPLY — Fashion Retailer Starts To Launch The Homeware Line

The fact that fashion relates to the lifestyle inspires the retail start to provide the consumer with new product categories to fulfill their daily need such as home decoration with fashionable style. The idea of expanding the product into homeware ranges is a response to the optimistic consumer outlook for spending on the home decorating. According to the Mintel report in January 2019 about consumer behaviour on homeware spending, there is every indication that people plan to carry on buying homeware in 2019, which is approximately one in two of them (Mintel, 2019).

It is the right set of circumstances for Asos as a leading online retailer in the UK to produce homeware products. The estimation of online shopping for the home will double in the next five years. In 2018, just above one in five of all consumers spending on the house goes online. Retailers are becoming highly skilled at presenting products online and overcoming obstacles to decision- making (Mintel, 2019).

Big fashion retailers such as Asos, New Look and Primark have already added their brand make up products over the past a year to be saturated with the beauty market hence a homeware collection give an excellent opportunity to the retailers to develop the brand and make it into a place to go for lifestyle shopping (Sutherland, 2018).